Challenge: More brands are searching for ways to create user-generated branded content for social media.
Solution: Our social video service Glif™.
Users write a tweet using a specific #hashtag, and Glif™ automatically creates a custom video using the user’s own tweet. The video is sent back to the user through a tweet notification and features audio, motion graphics, and video clips. We found that videos created via Glif™ get viewed at least 3 times per user.
The video shows one word at a time, paired with video clips relevant to the text. For example ‘Love’ will bring up a video of a heart animation. “I love Coca-Cola #BeyondCoke” will make a video showing the word “I”, then cuts to the word “Love” with a heart animation, which cuts to the words “Coca-Cola” that might also display an enticing shot of the soda.
The system is even capable of creating filters like #snow or #rainbows, which are added when using key hashtags. Profile pictures of your @mentions will also appear in the Glif™ video tweet as well. Finally, this video can be shared to Facebook, retweeted or e-mailed, without leaving Twitter’s native environment.