Click 3Xâ€™s interactive company, ClickFire Media has developed and implemented an innovation lab, titled â€œBeyond the Play Button,â€
â€œAdvanced video technologies provide endless marketing opportunities for brands across all industries. With new innovations constantly in development, weâ€™ve recruited several members of the Click team and dedicated our resources to test and experiment with them,â€ said Peter Corbett, Founder and President of Click 3X. â€œThe possibilities of what these digital technologies can provide are endless, and weâ€™re excited to be playing in this ever-evolving space.â€
ClickFire Media is currently working with several technologies, which they are constantly expanding upon. These four are the first iteration:
oÂ Â Â VR 360Â° video. Combining Click 3X’s current sophisticated toolset with this technology, they’ve been able to incorporate techniques like compositing, green-screen and CGI into the VR 360Â°-degree experience. Compositing objects in VR 360Â° through creation of multiple layers not only creates a more compelling and interesting experience for the user, but also opens doors for these objects to be interactive.
oÂ Â Â Shoppable and interactive videos for mobile. ClickFire Media has been working with shoppable videos to redefine the ecommerce landscape through cross-platform, interactive storytelling. One example is CFMâ€™s Kmart Shoppable Experience where predetermined hotspots allow users to interact with individual products for an interactive experience.
oÂ Â Â Customized video. ClickFire Media leverages consumer-specific data to generate highly-customized videos in a matter of seconds, resulting in an extremely personalized videos and much higher response rates.
oÂ Â Â Glifâ„¢ – ClickFire Media partnered with Juniper Jones, the creator of social video service Glifâ„¢, which allows users write a tweet using a specific #hashtag. Glifâ„¢ automatically creates a custom video using the userâ€™s own tweet. The video is sent back to the user through a tweet notification and features audio, motion graphics, and video clips.
Beyond the Play Button has already received significant interest from brands and agencies with 2 projects in production.
Source: article – Source Creative